Andrew Bloo – Resume
Marketing Executive. Brand Developer. Team Builder.
Andrew Bloo
Marketing Executive | Fractional CMO | Brand Consultant | Transformational Leadership
Senior marketing and business executive with 25+ years of experience leading brand transformation, revenue acceleration, product commercialization, and cross-functional alignment across SaaS, enterprise technology, agribusiness, and professional services.
Former CEO and Senior Director of Global Sales & Marketing with a proven record of scaling revenue, leading turnarounds, building high-performance teams, and guiding organizations through strategic inflection points.
From 2023–2025, I stepped away from full-time executive leadership to successfully navigate cancer treatment and recovery — returning fully recovered in 2026 with sharpened clarity, resilience, and long-horizon decision-making discipline.
Founder of the HITSLeadership™ framework — a practical operating model aligning Human insight, Intentional strategy, Tactical structure, and Sustainable execution to drive durable growth.
Seeking VP, SVP, or CMO roles where strategic clarity, structural alignment, and disciplined execution unlock the next stage of scale.
PROFESSIONAL EXPERIENCE
Founder | HITSLeadership™ Framework
Bend, OR | 2025 – Present
Consulting for organizations ready to grow with authenticity and long-term impact. I partner with leadership to refine brand purpose, unify messaging, and strengthen internal culture—helping companies cultivate brands that last.
Key Focus Areas: Executive brand repositioning, marketing and communications vision, customer experience mapping, and sustainable growth systems.
Marketing Director | Senior Storyteller
Porting.com | Bend, Oregon | Dec 2021 – Aug 2023
Led marketing strategy, storytelling, and product positioning for a SaaS portfolio expansion. Built a high-performing team and repositioned the company as an emerging category leader.
Key Focus Areas: Executive brand repositioning, marketing and communications vision, customer experience mapping, and sustainable growth systems.
-
Launched a new SaaS product that expanded the company’s market footprint and redefined its competitive edge.
-
Elevated brand perception through strategic narrative development and differentiated positioning.
-
Directed all digital, content, and lead-generation initiatives, improving pipeline performance and engagement metrics.
Director of Sales & Marketing
Norman Building & Design | Bend, Oregon | Jun 2020 – Oct 2021
Architected a sales and marketing transformation that produced a 170% first-year increase in sales and established a $50 M+ pipeline with a 40% conversion rate.
-
Implemented agile frameworks that boosted efficiency, collaboration, and customer experience.
-
Rebuilt the brand’s presence across digital and traditional channels, modernizing its market voice.
-
Served as a key member of the executive team, contributing strategic insight to operations and growth planning.
President & Founder
Cascade Hop Farm | Redmond, Oregon | Jan 2015 – Jul 2020
Founded and scaled a vertically integrated agribusiness supplying premium hops to the craft-beer industry.
-
Developed the brand narrative and marketing deck that secured partnerships and national recognition.
-
Featured speaker at multiple industry conferences; voted “Most Influential New Member” of the National Hop Growers Forum (2018).
-
Advocated for small-farm innovation and regional sourcing within the national craft-beverage ecosystem.
Chief Marketing Officer | Founder
27 Launches (AB Consulting) | Chico, California | Nov 2006 – Jul 2015
Built and led a marketing consultancy providing fractional CMO services, brand transformation, and go-to-market strategy to early-stage and growth-phase businesses.
-
Revitalized Jian Software from bankruptcy to 16 straight profitable quarters, leading to a licensing deal with a Tarkenton company.
-
Guided multiple SaaS and consumer-product firms through rebranding and growth launches, integrating digital and channel strategies.
-
Supported executive teams as an embedded strategic advisor across brand, operations, and product development.
CEO & Senior Director of Global Sales and Marketing
SciTech Software Inc. | 2001 – 2006
Led global sales and marketing for a pioneering graphics software company serving IBM, HP, Intel, AMD, and others.
-
Directed worldwide partner programs, product marketing, and OEM relations.
-
Negotiated strategic licensing and IP agreements culminating in the company’s acquisition by ALT Richmond.
Consulting Manager – Strategic Clients
The 4th Revolution | Apr 2000 – Dec 2001
Led consulting teams delivering digital transformation, branding, and lead-generation strategies to national clients.
Senior Product Marketing Manager / Producer
WinWay Corporation | Apr 1997 – Apr 2000
Managed end-to-end software product development, branding, and packaging strategy, driving a successful acquisition by Avanquest Software.
EDUCATION
California State University, Chico
B.A. Information & Communication Studies – Visual Communications
OVERVIEW
-
Position
I’m now seeking senior-level opportunities—VP or Executive Director of Marketing / Brand / Communications—where I can unify strategy, storytelling, and performance to deliver purposeful growth in a world of instant gratification.
-
LocationBend, Oregon | Hybrid | Remote
-
EmploymentFull Time | Consulting
CORE EXPERTISE
-
Brand Strategy & Market Repositioning
-
Marketing & Growth Leadership
-
Digital Transformation & Automation
-
Cross-Functional Team Alignment
-
Category & Channel Development
-
Brand Narrative & Customer Experience Design
-
Executive Communications & Thought Leadership
-
Data-Driven Insights & Performance Optimization
-
Purpose-Driven Culture & Internal Branding
Reccomendations
Matt Wilson
I recommend Andrew Bloo for any marketing leadership role. I worked with Andrew on several marketing campaigns that he help drive from concept to implementation that yielded notable results. Beyond his technical expertise, he was an valuable team member sharing insights from past experiences that greatly enriched our understanding of the target market. His blend of professional technical knowledge and insightful marketing skills make him an exemplary candidate for any marketing-centric position.
Debbie Agnew
Andrew has excellent business instincts and knowledge of our market. He has the experience and insight to set up a business for success. He approaches his work with enthusiasm, positive energy, and dedication. It has been a pleasure to work together over the last year and hope to continue for many years to come.
Patrick Taylor
Andrew is not only a great leader, but an exceptional mentor. I had the pleasure of working with Andrew for 15 months. In that time, he bridged his background of sales and marketing into a design department that greatly needed a creative boost. With his knowledge and experience in business, I was lucky enough to work alongside him to present a fresh and modern product to our clients. Andrews expertise in mentorship and team building would be an incredible asset to any company.
Lawrence Stanley
There are many different types of experienced leaders who provide value. While most good leaders are intelligent, determined, and visionary, great leaders like Andrew are also self-aware, motivating, empathetic, and socially skilled to deliver the highest level of marketing and technology expertise.
During a critical period when technology and concept were becoming static, we were able to minimize touch-points and redirect our team without disrupting marketing flow or having to redefine our target audience. Andrew provided the foundation for our revised direction while instilling confidence in our team to accomplish what seemed at the moment a less desirable product.
I would not hesitate jumping into any complex and challenging initiative knowing that Andrew is providing the steady hand and guidance with our marketing and technology efforts.
Barb Bidan
I had the pleasure of working with Andrew during my time at ALT Software. Andrew is an open and transparent communicator, which made my interation with him positive, productive, and enjoyable (since Andrew also has a good sense of humour)! I recall a specific occasion where Andrew took some time with me to explain his company’s technology — this is something that never goes unappreciated by someone working in an HR partner role, but, what I appreciated most is that Andrew shared because he really ‘got’ the benefits of partnering with HR in the truest way. I would welcome the opportunity to work with Andrew again in the future!
Matt Tarkenton
I have worked with Andrew Bloo on various initiatives at The Tarkenton Companies. I have always been impressed with his communication skills, intelligence, and ability to get things done quickly and effectively. He has great expertise in internet marketing and related fields. In particular, he has a unique blend of technical skills and strong marketing insticts, which have enabled him to effectively perform in multiple areas at our company.
His primary focus has been building online traffic for various offerings within OneMoreCustomer.com. He also has had strong insight into our web portals at Tarkenton Financial – how to build traffic on our site, maximize email marketing campaigns and build our online brand.
It can be challenging to work in a remote location, which Andrew has done with The Tarkenton Companies. But, he has great skills in technology and marketing, strong intelligence, superior people skills; and has been able to overcome the challenges of working remotely with flying colors. Andrew Bloo has outstanding marketing and technology skills, is a “can do” person, and demonstrates great leadership and people skills. I highly recommend Andrew’s work!
More than work.
Were Building a Future.
OTHER WORK
| Title | Time |
|---|---|
Product Labels | Food & Beverage |
Package Design | Software |
Graphic Design | Corporate |
Social Media | Linkedin |