Category: Business Leadership

Before Undo. Before AI. We Just Had Redo.

Written on February 23, 2026. Posted in Business Leadership, Career, Hands In The Soil Marketing Leadership, Personal Thoughts.

How undo took the permanence out and put the pressure on Forty years ago I was a bleached-headed skater kid in Northern California, which at the time felt like the center of something even if no one would have admitted that out loud, because...

Authentic Growth, Hands in The Soil, Marketing Truth, Personal story, Thought Leadership

A Candid Conversation Between a Business Strategist and a Technology Leader

Written on February 18, 2026. Posted in Business Leadership, Operational Leadership.

The persistent disconnect between the C-suite and the server room Co-authored by Andrew Bloo and Edward Fox Edward and I no longer operate within the same organizational walls, yet our paths continue to intersect in the shared realization...

Authentic Growth, IT Leadership, Thought Leadership

#OpenToWork: AI Has Reshaped White-Collar Careers

Written on February 16, 2026. Posted in Business Leadership, Future Marketing, Personal Thoughts.

Why Non-Linear Builders Are Both Losing and Winning If you are in the job market in 2026, you already know something has shifted — even if no one is saying it out loud. AI is steadily reshaping traditional white-collar work, and the hiring...

Authentic Growth, Career Stories, Hands in The Soil, Personal story

AI: Some Kind of Wonderful… or Just Static on a Monitor.

Written on February 16, 2026. Posted in Business Leadership, Career, Operational Leadership, Personal Thoughts.

There’s a quiet question a lot of us Gen Xers are asking right now. We built the digital world. Wired it together when nothing worked right, survived the crashes, rebuilt again, and again and again. We weren’t born into tech—we were excitedly...

Authentic Growth, Career Stories, Marketing Truth, Thought Leadership

A Scoreboard Doesn’t Care About Goals, Intentions, or Chaos

Written on February 11, 2026. Posted in Hands In The Soil Marketing Leadership, Operational Leadership, Personal Thoughts.

A scoreboard does not care about your goals. It does not adjust itself for your intentions. It is unmoved by the chaos of the moment. It simply reflects what is true. That is easy to accept in theory. It is harder to accept when you are in...

Why Leaders Still Think HR Is a Speed Bump

Written on February 11, 2026. Posted in Business Leadership, Operational Leadership, Personal Thoughts.

(Leadership Lens: Andrew Bloo | Strategic HR Lens: Reanette Etzler) For decades, leadership culture has been conditioned to see HR as the brake pedal in a business obsessed with speed. Leadership hits the gas.HR reaches for the brakes.And...

Hands in The Soil, Thought Leadership

Old White Men Can’t Jump… But They Sure Can Smash It at the Kitchen Line?

Written on February 4, 2026. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Lifestyle Business.

I started playing pickleball during cancer recovery. Docs and friends called it “low-impact”—perfect for seniors in care facilities, they said. Come on, how hard could it be? I grew up skateboarding, skiing, snowboarding, and—like every other 80s...

Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Personal story

Leadership Superpowers That Turn Into HR Super-Problems

Written on February 3, 2026. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Operational Leadership.

“Two Cliques. One Table. No Easy Answers.” By Andrew Bloo(HITSLeadership™)& Reanette Etzler(The Strategic HR Coach) Leadership and HR often sit on opposite sides of the same tension. Leadership is wired for momentum: speed,...

Authentic Growth, Hands in The Soil, HR Leadership, Thought Leadership

Social Loafing and the “CYA” Tax: How to Reclaim Your Team’s Momentum

Written on January 30, 2026. Posted in Business Leadership, Hands In The Soil Marketing Leadership.

Why the real work is building a culture that doesn’t need the meeting Most conversations about meetings focus on time management. How many meetings are too many?Which invites should you decline?How do you protect your calendar? Those are...

Career Stories, Thought Leadership

The One Thing I Wish I’d Told Small Business Owners About Marketing a Year Ago

Written on January 28, 2026. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Personal Thoughts.

About a year ago, I shared a post from a former coworker and good friend, Michal Linehan that asked a deceptively simple question: Can a small business still do its own marketing? At the time, my answer was immediate and confident: of...