Category: Career

Before Undo. Before AI. We Just Had Redo.

Written on February 23, 2026. Posted in Business Leadership, Career, Hands In The Soil Marketing Leadership, Personal Thoughts.

How undo took the permanence out and put the pressure on Forty years ago I was a bleached-headed skater kid in Northern California, which at the time felt like the center of something even if no one would have admitted that out loud, because...

Authentic Growth, Hands in The Soil, Marketing Truth, Personal story, Thought Leadership

Honestly, Losing Momentum Sucks… But That’s Not the End of Your Story

Written on February 17, 2026. Posted in Career, Hands In The Soil Marketing Leadership, Personal Thoughts.

When life derails your carefully laid plans it’s not always about descending into total chaos or facing outright failure – often, it’s an opportunity for something much deeper to emerge. Most of us build our careers around...

Authentic Growth, Career Stories, Hands in The Soil, Personal story

The Human Cost of “Correct” Answers

Written on February 16, 2026. Posted in Brand Marketing, Career, Future Marketing, Hands In The Soil Marketing Leadership, Personal Thoughts.

Early in my career, I became obsessed with unlocking the secrets of our industry’s pioneers — not because I wanted the tactics or the shortcuts or the tidy frameworks you can laminate and sell back to management teams that secretly hopes...

Career Stories, Hands in The Soil, Marketing Truth, Thought Leadership

AI: Some Kind of Wonderful… or Just Static on a Monitor.

Written on February 16, 2026. Posted in Business Leadership, Career, Operational Leadership, Personal Thoughts.

There’s a quiet question a lot of us Gen Xers are asking right now. We built the digital world. Wired it together when nothing worked right, survived the crashes, rebuilt again, and again and again. We weren’t born into tech—we were excitedly...

Authentic Growth, Career Stories, Marketing Truth, Thought Leadership