Category: Hands In The Soil Marketing Leadership

Urgency Was Lying to Me….

Written on January 22, 2026. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Lifestyle Business, Personal Thoughts.

A few years back, I was deep in the trenches—running marketing for a telecom startup. The kind of mornings fueled by coffee and chaos. Juggling team dynamics, competing priorities, and that constant sense that we were always reacting instead of...

37 Voices, One Common Thread: Hands in the Soil Leadership in Action

Written on October 21, 2025. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Personal Thoughts.

Every once in a while, it pays to pause—not to look at numbers or dashboards—but to look back at people. Recently I took the time to read through the 37 recommendations written about me on LinkedIn. Each one stopped me for a moment. Not...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership

From Mockery to Momentum: Kristi Noem and Hands-in-the-Soil Leadership

Written on October 18, 2025. Posted in Brand Marketing, Business Leadership, Future Marketing, Hands In The Soil Marketing Leadership, Personal Thoughts.

You don’t have to agree with her politics to appreciate the playbook. Kristi Noem just gave a masterclass in real-time leadership. SNL went after her hard — portraying her as the overzealous head of Homeland Security, recruiting every...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership

From Red Dots to Tellurides: The Case for Selling Authentic Products Over Product Hype

Written on October 17, 2025. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Sales and Marketing.

In brand marketing, there’s one truth that never changes: you can’t sell fake quality. You can try — for a while. You can dress it up with slick messaging, influencer hype, or cinematic ad spots. But sooner or later, the consumer will find the...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing