Category: Lifestyle Business

Old White Men Can’t Jump… But They Sure Can Smash It at the Kitchen Line?

Written on February 4, 2026. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Lifestyle Business.

I started playing pickleball during cancer recovery. Docs and friends called it “low-impact”—perfect for seniors in care facilities, they said. Come on, how hard could it be? I grew up skateboarding, skiing, snowboarding, and—like every other 80s...

Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Personal story

Urgency Was Lying to Me….

Written on January 22, 2026. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Lifestyle Business, Personal Thoughts.

A few years back, I was deep in the trenches—running marketing for a telecom startup. The kind of mornings fueled by coffee and chaos. Juggling team dynamics, competing priorities, and that constant sense that we were always reacting instead of...

Faith, Resilience, and Rebuilding the Influence Behind the Title

Written on October 13, 2025. Posted in Business Leadership, Lifestyle Business.

For the past two years, I’ve been away from work — fighting cancer, recovering from multiple surgeries, and rebuilding piece by piece.When you go through something like that, your world gets very small and very clear.You stop thinking about...

This Five-Minute Conversation Reignited My Purpose

Written on October 13, 2025. Posted in Business Leadership, Lifestyle Business.

While I was out of work fighting cancer, I got a call — one of those completely out-of-the-blue moments that somehow change everything.I was home recovering from surgery, waiting to hear what my treatment plan would look like, trying to stay...

Stealing from the Top Line to Bail Out the Bottom Line

Written on October 13, 2025. Posted in Brand Marketing, Business Leadership, Lifestyle Business, Sales and Marketing.

I’ve seen great companies lose their way — not because their product failed, but because leadership started stealing from the top line to bail out the bottom line.They treated brand equity like free money—something they could spend to hit a...