Category: Sales and Marketing

Trends Are Curios by Nature, AI Makes Them Programmatic by Design…

Written on February 4, 2026. Posted in Brand Marketing, Personal Thoughts, Sales and Marketing.

The Trend: “Hey AI, create a caricature of me and my job based on everything you know about me!” At the surface, this trend looks playful.A fun way to see yourself as a character. A moment of novelty before the next scroll. But...

Authentic Growth, Brand Building, Brand Stategy, Marketing Truth, Viral Marketing

From Red Dots to Tellurides: The Case for Selling Authentic Products Over Product Hype

Written on October 17, 2025. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Sales and Marketing.

In brand marketing, there’s one truth that never changes: you can’t sell fake quality. You can try — for a while. You can dress it up with slick messaging, influencer hype, or cinematic ad spots. But sooner or later, the consumer will find the...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing

Is Staccato Becoming the BlackBerry of the 2011 World?

Written on October 17, 2025. Posted in Brand Marketing, Sales and Marketing.

When a brand becomes “standard equipment,” it’s one step from irrelevant. Why Staccato — and every brand that stops pushing — risks loosing out. If your brand is known as the yardstick of the industry, congratulations — you’ve already stopped...

Authentic Growth, Brand Building, Brand Stategy, Marketing Leadership, Marketing Truth

Your Viral Marketing Is Fire Today — But It Might Burn Your Brand Tomorrow

Written on October 14, 2025. Posted in Brand Marketing, Sales and Marketing.

We’ve all seen it. A brand drops a post, a collab, a “moment”—and the internet explodes. Numbers spike, comments flood, and the team high-fives because, for one glorious day, the campaign is fire. But have we learned what happens when the flames...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing

When CEOs Hand the Keys to Sales—Without Even Realizing It

Written on October 13, 2025. Posted in Business Leadership, Sales and Marketing, Sales Process.

There’s a trap I’ve seen too many CEOs fall into—sometimes I’ve caught myself in it, too.It’s not a big announcement or a flashy reorg. It’s the small decisions we make, deal after deal, day after day.You make one pricing exception to land that...

When the Field Looks Green but the Soil is Failing

Written on October 13, 2025. Posted in Brand Marketing, Business Leadership, Sales and Marketing.

Modernizing the Agribusiness Brand In agriculture, we know that a healthy-looking field can hide depleted soil.The same is true for brands.I started my career working with an industrial food processing equipment manufacturer — and I’ve seen...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership