Tag: Brand Stategy

Trends Are Curios by Nature, AI Makes Them Programmatic by Design…

Written on February 4, 2026. Posted in Brand Marketing, Personal Thoughts, Sales and Marketing.

The Trend: “Hey AI, create a caricature of me and my job based on everything you know about me!” At the surface, this trend looks playful.A fun way to see yourself as a character. A moment of novelty before the next scroll. But...

Authentic Growth, Brand Building, Brand Stategy, Marketing Truth, Viral Marketing

Old White Men Can’t Jump… But They Sure Can Smash It at the Kitchen Line?

Written on February 4, 2026. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Lifestyle Business.

I started playing pickleball during cancer recovery. Docs and friends called it “low-impact”—perfect for seniors in care facilities, they said. Come on, how hard could it be? I grew up skateboarding, skiing, snowboarding, and—like every other 80s...

Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Personal story

37 Voices, One Common Thread: Hands in the Soil Leadership in Action

Written on October 21, 2025. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Personal Thoughts.

Every once in a while, it pays to pause—not to look at numbers or dashboards—but to look back at people. Recently I took the time to read through the 37 recommendations written about me on LinkedIn. Each one stopped me for a moment. Not...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership

From Mockery to Momentum: Kristi Noem and Hands-in-the-Soil Leadership

Written on October 18, 2025. Posted in Brand Marketing, Business Leadership, Future Marketing, Hands In The Soil Marketing Leadership, Personal Thoughts.

You don’t have to agree with her politics to appreciate the playbook. Kristi Noem just gave a masterclass in real-time leadership. SNL went after her hard — portraying her as the overzealous head of Homeland Security, recruiting every...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership

From Red Dots to Tellurides: The Case for Selling Authentic Products Over Product Hype

Written on October 17, 2025. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Sales and Marketing.

In brand marketing, there’s one truth that never changes: you can’t sell fake quality. You can try — for a while. You can dress it up with slick messaging, influencer hype, or cinematic ad spots. But sooner or later, the consumer will find the...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing

Is Staccato Becoming the BlackBerry of the 2011 World?

Written on October 17, 2025. Posted in Brand Marketing, Sales and Marketing.

When a brand becomes “standard equipment,” it’s one step from irrelevant. Why Staccato — and every brand that stops pushing — risks loosing out. If your brand is known as the yardstick of the industry, congratulations — you’ve already stopped...

Authentic Growth, Brand Building, Brand Stategy, Marketing Leadership, Marketing Truth

Sig Sauer’s Product Naming Sucks

Written on October 17, 2025. Posted in Brand Marketing.

Who’s running the marketing department — Count von Count from Sesame Street?Let’s be honest: Sig’s naming convention is a train wreck.Somewhere between the P210, P226, P320, and now the P211 GTO, it feels like we’ve entered a modern episode of...

Brand Building, Brand Stategy, Hands in The Soil

Your Viral Marketing Is Fire Today — But It Might Burn Your Brand Tomorrow

Written on October 14, 2025. Posted in Brand Marketing, Sales and Marketing.

We’ve all seen it. A brand drops a post, a collab, a “moment”—and the internet explodes. Numbers spike, comments flood, and the team high-fives because, for one glorious day, the campaign is fire. But have we learned what happens when the flames...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing

When the Field Looks Green but the Soil is Failing

Written on October 13, 2025. Posted in Brand Marketing, Business Leadership, Sales and Marketing.

Modernizing the Agribusiness Brand In agriculture, we know that a healthy-looking field can hide depleted soil.The same is true for brands.I started my career working with an industrial food processing equipment manufacturer — and I’ve seen...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership