Tag: Hands in The Soil

Before Undo. Before AI. We Just Had Redo.

Written on February 23, 2026. Posted in Business Leadership, Career, Hands In The Soil Marketing Leadership, Personal Thoughts.

How undo took the permanence out and put the pressure on Forty years ago I was a bleached-headed skater kid in Northern California, which at the time felt like the center of something even if no one would have admitted that out loud, because...

Authentic Growth, Hands in The Soil, Marketing Truth, Personal story, Thought Leadership

Honestly, Losing Momentum Sucks… But That’s Not the End of Your Story

Written on February 17, 2026. Posted in Career, Hands In The Soil Marketing Leadership, Personal Thoughts.

When life derails your carefully laid plans it’s not always about descending into total chaos or facing outright failure – often, it’s an opportunity for something much deeper to emerge. Most of us build our careers around...

Authentic Growth, Career Stories, Hands in The Soil, Personal story

The Human Cost of “Correct” Answers

Written on February 16, 2026. Posted in Brand Marketing, Career, Future Marketing, Hands In The Soil Marketing Leadership, Personal Thoughts.

Early in my career, I became obsessed with unlocking the secrets of our industry’s pioneers — not because I wanted the tactics or the shortcuts or the tidy frameworks you can laminate and sell back to management teams that secretly hopes...

Career Stories, Hands in The Soil, Marketing Truth, Thought Leadership

#OpenToWork: AI Has Reshaped White-Collar Careers

Written on February 16, 2026. Posted in Business Leadership, Future Marketing, Personal Thoughts.

Why Non-Linear Builders Are Both Losing and Winning If you are in the job market in 2026, you already know something has shifted — even if no one is saying it out loud. AI is steadily reshaping traditional white-collar work, and the hiring...

Authentic Growth, Career Stories, Hands in The Soil, Personal story

Why Leaders Still Think HR Is a Speed Bump

Written on February 11, 2026. Posted in Business Leadership, Operational Leadership, Personal Thoughts.

(Leadership Lens: Andrew Bloo | Strategic HR Lens: Reanette Etzler) For decades, leadership culture has been conditioned to see HR as the brake pedal in a business obsessed with speed. Leadership hits the gas.HR reaches for the brakes.And...

Hands in The Soil, Thought Leadership

Old White Men Can’t Jump… But They Sure Can Smash It at the Kitchen Line?

Written on February 4, 2026. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Lifestyle Business.

I started playing pickleball during cancer recovery. Docs and friends called it “low-impact”—perfect for seniors in care facilities, they said. Come on, how hard could it be? I grew up skateboarding, skiing, snowboarding, and—like every other 80s...

Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Personal story

Leadership Superpowers That Turn Into HR Super-Problems

Written on February 3, 2026. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Operational Leadership.

“Two Cliques. One Table. No Easy Answers.” By Andrew Bloo(HITSLeadership™)& Reanette Etzler(The Strategic HR Coach) Leadership and HR often sit on opposite sides of the same tension. Leadership is wired for momentum: speed,...

Authentic Growth, Hands in The Soil, HR Leadership, Thought Leadership

The Most Dangerous Leadership Trap I Ever Fell Into

Written on January 26, 2026. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Personal Thoughts.

From one leader who’s been there to another Hey, I want to be really honest with you. I’ve struggled. I’ve failed spectacularly at times. And looking back, a lot of those failures came from the same place: pride and...

Authentic Growth, Career Stories, Hands in The Soil, Marketing Leadership, Personal story, Thought Leadership

37 Voices, One Common Thread: Hands in the Soil Leadership in Action

Written on October 21, 2025. Posted in Business Leadership, Hands In The Soil Marketing Leadership, Personal Thoughts.

Every once in a while, it pays to pause—not to look at numbers or dashboards—but to look back at people. Recently I took the time to read through the 37 recommendations written about me on LinkedIn. Each one stopped me for a moment. Not...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership

From Mockery to Momentum: Kristi Noem and Hands-in-the-Soil Leadership

Written on October 18, 2025. Posted in Brand Marketing, Business Leadership, Future Marketing, Hands In The Soil Marketing Leadership, Personal Thoughts.

You don’t have to agree with her politics to appreciate the playbook. Kristi Noem just gave a masterclass in real-time leadership. SNL went after her hard — portraying her as the overzealous head of Homeland Security, recruiting every...

Authentic Growth, Brand Stategy, Hands in The Soil, Marketing Leadership