Tag: Viral Marketing

Trends Are Curios by Nature, AI Makes Them Programmatic by Design…

Written on February 4, 2026. Posted in Brand Marketing, Personal Thoughts, Sales and Marketing.

The Trend: “Hey AI, create a caricature of me and my job based on everything you know about me!” At the surface, this trend looks playful.A fun way to see yourself as a character. A moment of novelty before the next scroll. But...

Authentic Growth, Brand Building, Brand Stategy, Marketing Truth, Viral Marketing

From Red Dots to Tellurides: The Case for Selling Authentic Products Over Product Hype

Written on October 17, 2025. Posted in Brand Marketing, Business Leadership, Hands In The Soil Marketing Leadership, Sales and Marketing.

In brand marketing, there’s one truth that never changes: you can’t sell fake quality. You can try — for a while. You can dress it up with slick messaging, influencer hype, or cinematic ad spots. But sooner or later, the consumer will find the...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing

Your Viral Marketing Is Fire Today — But It Might Burn Your Brand Tomorrow

Written on October 14, 2025. Posted in Brand Marketing, Sales and Marketing.

We’ve all seen it. A brand drops a post, a collab, a “moment”—and the internet explodes. Numbers spike, comments flood, and the team high-fives because, for one glorious day, the campaign is fire. But have we learned what happens when the flames...

Authentic Growth, Brand Building, Brand Stategy, Hands in The Soil, Marketing Leadership, Marketing Truth, Viral Marketing